Our Google Ads course in Delhi teaches you how to run paid campaigns that bring real leads and sales — not just clicks. You will learn how to plan a campaign, choose keywords, write ads, set budgets and bids, track conversions and improve results week after week. Every student sets up campaigns step by step, so you leave with the confidence to manage ad accounts for a company or for clients.
Why learn Google Ads?
Google Ads puts a business in front of people at the exact moment they are searching for a product or service. Because results are fast and measurable, businesses of every size invest in it — and they need skilled people to manage their budgets well. A good Google Ads specialist saves money and grows enquiries, which makes this one of the most in-demand digital marketing skills.
Google Ads course syllabus
1. Getting started
- How the Google Ads auction, Quality Score and Ad Rank work
- Account structure: campaigns, ad groups, keywords and ads
- Setting goals, budgets and choosing the right campaign type
2. Search campaigns
- Keyword research with Keyword Planner and match types
- Writing responsive search ads that get clicks
- Assets (extensions), negative keywords and landing pages
3. Display, YouTube and Performance Max
- Display campaigns, audiences and remarketing
- YouTube video ads – formats, targeting and creatives
- Performance Max and Demand Gen campaigns
4. Conversion tracking
- Tracking calls, form leads, WhatsApp clicks and purchases
- Google Tag Manager basics and linking Google Analytics 4
- Understanding attribution
5. Bidding and optimisation
- Manual and smart bidding strategies
- Reading search terms, improving CTR and lowering cost per lead
- A/B testing ads and landing pages
6. Reporting
- Key metrics: CTR, CPC, conversion rate, CPA and ROAS
- Building client reports and presenting results
Hands-on campaign project
You will plan and build a complete Google Ads search campaign — keywords, ads, assets and conversion tracking — and learn how to review and optimise it. This project shows employers and clients that you can handle a real account from start to finish.
How a real campaign comes together
Throughout the course you follow the same workflow used by agencies. First you understand the business: what it sells, who buys it and what a lead is worth. Next you research keywords and group them into tightly themed ad groups, write several ad variations for each group and choose a landing page that matches the search. Then you set up conversion tracking so every call, form and WhatsApp click is counted. Only after that do you choose a bidding strategy and budget.
Once a campaign is live, the real skill is optimisation. You will practise reading the search terms report, adding negative keywords to stop wasted spend, pausing weak ads, improving landing pages and adjusting bids by device, location and time of day. Trainers share examples from real accounts so you can see what good and bad performance looks like, and what to do in each case.
Who can join?
- Students and freshers aiming for a performance marketing career
- Marketing professionals who want to manage paid campaigns
- Business owners who want to stop wasting ad budget
- Freelancers who want to add PPC services
Batches and fees
Weekday and weekend batches are available in the morning, afternoon or evening, offline in Delhi or live online with recordings. Fees for our courses range from ₹15,000 to ₹40,000 depending on the course, and EMI is available. Book a free demo to get the exact fee and duration for this course.
Careers in paid advertising
After the course you can work as a Google Ads Specialist, PPC Executive or Performance Marketer. Pair it with our Meta Ads course to handle both major ad platforms, or join the complete digital marketing course to learn every channel.
