Our social media marketing course in Delhi teaches you how to grow a brand on Instagram, Facebook, LinkedIn and YouTube. You will learn how to plan content, create Reels and posts, write captions, grow followers and turn engagement into enquiries. You will practise on real pages throughout the course, so you know exactly how to manage social media for a business.
Why social media marketing?
Customers now discover brands through Reels, posts and creators. Every business — restaurants, salons, coaching institutes, clinics, fashion labels — needs someone to manage its social media consistently. That has made Social Media Manager and Content Creator two of the most popular roles in digital marketing, and a great starting point for freelancing.
Course syllabus
1. Social media strategy
- Choosing the right platforms for a business
- Defining the target audience and brand voice
- Setting goals and KPIs
2. Content planning and creation
- Building a monthly content calendar
- Designing posts, carousels and stories in Canva
- Shooting and editing Reels and short videos on your phone
- Writing captions, hooks and using hashtags well
3. Platform-wise growth
- Instagram – Reels, profile optimisation and growth tactics
- Facebook – Pages, groups and community building
- LinkedIn – personal branding and company pages
- YouTube – channel setup, Shorts and video SEO
4. Engagement and community
- Responding to comments and messages
- Influencer and creator collaborations
- Handling negative feedback professionally
5. Paid promotion and analytics
- Boosting posts and an introduction to Meta Ads
- Reading Instagram and Facebook insights
- Preparing monthly social media reports
Live campaign project
You will plan and run a social media campaign — strategy, content calendar, creatives and a performance report. It is a complete portfolio piece you can show to employers and clients.
What managing social media really involves
Many people think social media marketing is just posting pictures. In practice, a social media manager plans content around business goals, keeps a consistent brand style, publishes on schedule, talks to the community and reports results every month. In this course you practise each of these tasks the way you would in a job or for a client.
You will learn how to research what your audience enjoys, study competitors and turn those ideas into content pillars — for example, tips, behind-the-scenes, customer stories and offers. You will then plan a month of posts and Reels, create them in Canva and on your phone, and schedule them with free tools. Trainers review your content and suggest improvements in hooks, design and captions.
Finally, you learn how to measure success beyond likes: reach, saves, shares, profile visits, link clicks and enquiries. Knowing these numbers helps you show clients the real value of your work and decide what to post more of.
You will also learn how to stay current. Platforms change features and algorithms often, so we teach you how to follow official updates, test new formats such as trending audio or collaborative posts, and adjust your plan quickly. This habit keeps your skills fresh long after the course ends and helps you give clients advice they can trust.
Who can join?
- Students and freshers who enjoy content and creativity
- Aspiring influencers and content creators
- Business owners who want to manage their own pages
- Freelancers who want to offer social media management
Batches and fees
Weekday and weekend batches are available in the morning, afternoon or evening, offline in Delhi or live online. Fees for our courses range from ₹15,000 to ₹40,000 depending on the course, with EMI options. Book a free demo for the exact fee and duration of this course.
Careers in social media
You can work as a Social Media Executive, Social Media Manager or Content Creator, or manage pages for clients as a freelancer. To strengthen your writing, add our Content Marketing course, or learn every channel in the complete digital marketing course.
