Our local SEO course in Delhi teaches you how to make local businesses show up when people nearby search on Google and Google Maps. You will learn to set up and optimise a Google Business Profile, earn and manage reviews, build local citations and create location pages that rank. It is a focused, practical course for anyone who wants to bring customers to shops, clinics, restaurants, institutes and service providers.
Why local SEO matters
When someone searches “near me” or adds a city name to a search, Google shows a map with a few local businesses at the top. Businesses in that map pack get calls, direction requests and walk-in customers every day. Most local businesses in Delhi and across India still have incomplete profiles, which makes local SEO one of the easiest services to sell as a freelancer or agency.
What you will learn
1. How local search works
- The local map pack and how Google ranks local businesses
- Relevance, distance and prominence
- Local keyword research
2. Google Business Profile
- Creating and verifying a profile
- Choosing categories, services and attributes
- Photos, posts, products and Q&A
- Avoiding mistakes that lead to suspension
3. Reviews and reputation
- Getting more genuine customer reviews
- Replying to positive and negative reviews
- Following Google’s review policies
4. Citations and local links
- Consistent name, address and phone (NAP) details
- Listing on trusted local directories
- Earning links from local websites and partners
5. Local website optimisation
- Location and service area pages
- LocalBusiness schema markup
- Embedding maps and click-to-call buttons
6. Tracking local results
- Business Profile performance insights
- Tracking calls, direction requests and website clicks
- Local rank tracking and monthly reports
Practical project
You will audit and optimise a Google Business Profile for a local business, create a review strategy and build a citation plan. It is exactly the type of work local businesses will pay for.
A practical local SEO workflow
In the course you follow a step-by-step process that you can repeat for any local business. First you audit the current situation: is the Google Business Profile complete, are the categories correct, how many reviews does the business have compared to competitors, and are its name, address and phone number the same everywhere online? You then fix the basics — categories, services, opening hours, photos and description.
Next you work on the signals that move rankings: steady new reviews, regular posts and photos, listings on trusted local directories, and a website with clear location and service pages. You will learn how to research what the top three businesses in the map pack are doing and create a simple plan to match and beat them.
Finally, you learn how to report results in a way business owners understand — calls, direction requests, website visits and new reviews each month. This makes it easy to show the value of your work and keep clients for the long term.
You will also see examples of businesses in different industries — clinics, restaurants, coaching centres and home services — and how their local SEO plans differ.
Who should join?
- Shop owners, doctors, coaches and service providers
- SEO learners who want to specialise in local clients
- Freelancers and agencies targeting local businesses
- Students looking for a quick, practical skill
Batches and fees
Weekday and weekend batches are available in the morning, afternoon or evening, offline in Delhi or live online. Our course fees range from ₹15,000 to ₹40,000 depending on the course, with EMI options. Book a free demo for the exact fee and duration.
Learn more
Local SEO builds on general SEO skills, so many students combine it with our full SEO course. To get local leads even faster, pair it with Google Ads.
