Our Google Analytics course in Delhi teaches you how to measure website traffic, user behaviour and conversions so you can make decisions based on data instead of guesses. You will set up Google Analytics 4, track important actions with Google Tag Manager, connect Search Console and build reports that business owners can understand. All exercises use real data and real website setups.
Why analytics is important
Every marketing channel produces data — visitors, clicks, leads and sales. Companies want people who can read that data and explain what is working and what is not. Analytics skills make you better at SEO, ads and social media, and they are highly valued in performance marketing teams and agencies.
Course syllabus
1. Analytics basics
- Why measurement matters and what to track
- Key metrics: users, sessions, engagement, conversions and revenue
- Traffic sources and UTM tracking for campaigns
2. Google Analytics 4 setup
- Creating a GA4 property and data stream
- Installing GA4 on WordPress and custom websites
- Events, key events (conversions) and custom dimensions
- Privacy settings and consent basics
3. Google Tag Manager
- Tags, triggers and variables
- Tracking form submissions, button clicks, WhatsApp and phone clicks
- Testing with Preview mode
4. Reports and explorations
- Acquisition, engagement and monetisation reports
- Funnel and path explorations
- Audiences for remarketing in Google Ads
5. Search Console and Looker Studio
- Using Google Search Console to measure SEO performance
- Building automated dashboards in Looker Studio
- Presenting insights and recommendations to clients
Practical project
You will set up GA4 and Tag Manager on a website, track key actions such as leads and clicks, and build a Looker Studio dashboard with insights and recommendations. It is a strong portfolio project for performance marketing roles.
Turning data into decisions
Many people install Google Analytics but never use it, because the reports feel confusing. This course focuses on the questions business owners actually ask: Where are my visitors coming from? Which pages bring enquiries? Which campaigns are worth the money? Why are people leaving without contacting us? You will learn exactly where to find each answer in GA4 and how to explain it in plain language.
You will practise with real website data. For example, you will compare traffic from Google search, ads and social media, find the pages that convert best, spot pages with high drop-off and suggest fixes. You will also learn to set up UTM links for campaigns so every visit is tracked correctly, and to check that your tracking is accurate before you trust the numbers.
The final step is communication. You will build a simple monthly dashboard and write short insight notes — what happened, why it happened and what to do next. This is the skill that makes analysts valuable to employers and clients.
Along the way you will also learn common tracking mistakes — duplicate tags, missing conversions, internal traffic counted as visitors and broken UTM links — and how to find and fix them. Clean, trustworthy data is the foundation of every good marketing decision, and being the person who can set it up correctly makes you valuable to any team.
Who should join?
- Digital marketers who want to prove results with data
- SEO and ads professionals who need accurate tracking
- Business owners who want to understand their website
- Students interested in data-driven marketing careers
Batches and fees
Weekday and weekend batches are available in the morning, afternoon or evening — offline in Delhi or live online. Course fees range from ₹15,000 to ₹40,000 depending on the course, with EMI options. Book a free demo for the exact fee and duration of the analytics course.
Careers in analytics
You can work as a Web Analyst, Digital Marketing Analyst or Performance Marketing Executive. Analytics is also included in our complete digital marketing course.
